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We help technology companies win more deals by providing expert pre-sales and solution engineering support,
without the cost of full-time hires.
Technical Sales as a Service (TSaaS)
Technical Sales as a Service (TSaaS)
Lohmar & Co Ltd. is a team of experienced Technical Sales Consultants dedicated to helping technology-driven businesses succeed.
Lohmar & Co Ltd. is a team of experienced Technical Sales Consultants dedicated to helping technology-driven businesses succeed.
We act as an extension of your sales team, providing expert-level technical pre-sales support without the need for full-time hires.
We act as an extension of your sales team, providing expert-level technical pre-sales support without the need for full-time hires.
With decades of pre-sales and solution engineering experience, we provide hands-on support to bridge the gap between technical solutions and customer needs. Our expertise ensures your products and services are effectively positioned, demonstrated, and communicated to technical and business stakeholders.
With decades of pre-sales and solution engineering experience, we provide hands-on support to bridge the gap between technical solutions and customer needs. Our expertise ensures your products and services are effectively positioned, demonstrated, and communicated to technical and business stakeholders.
Our Services
Our Services
✅ Pre-Sales Consulting – Helping you define technical sales strategies and customer engagements.
✅ Solution Engineering – Crafting compelling demonstrations, proof-of-concepts, and technical value propositions.
✅ Sales Enablement – Training your team on how to present and sell technical solutions effectively.
✅ Go-to-Market Support – Supporting product launches, customer adoption, and strategic sales initiatives.
✅ Technical RFP & RFI Management - We streamline your responses to RFPs and RFIs
Articles & Posts
Articles & Posts
Our Pricing & Engagement Models
Our Pricing & Engagement Models
Retainer Model – Flexible Monthly Expert Support
Retainer Model – Flexible Monthly Expert Support
For businesses needing ongoing technical sales expertise with priority access and flexible usage.
✔️ Three tailored plans based on business needs:
Core (£4,000/month) – Includes 44 hours of expert support.
Growth (£8,000/month) – Includes 88 hours of expert support.
Enterprise (£12,000/month) – Includes 132 hours of expert support.
✔️ Use your hours flexibly throughout the month (subject to availability).
✔️ Covers deal strategy, technical positioning, RFP support, and customer engagements.
💡 Ideal for: Startups, scaling businesses, and enterprises needing consistent sales acceleration.
Deal-Based Engagements – Best for High-Stakes Sales Negotiations
Deal-Based Engagements – Best for High-Stakes Sales Negotiations
For companies navigating complex deal negotiations that require expert technical sales support.
✔️ Fixed Base Fee: £6,000 for up to 40 hours of engagement.
✔️ Tiered Success Fee:
2% on deals up to £500K
1.5% on deals between £500K – £1M
1% on deals above £1M
✔️ Includes strategy sessions, technical discovery, RFP/RFI support, and solution positioning.
💡 Ideal for: Businesses looking to close high-value deals with expert guidance.
Bespoke Engagements – Custom Solutions for Unique Needs
Bespoke Engagements – Custom Solutions for Unique Needs
If your business requires a tailored engagement beyond our standard offerings, we can design a custom consulting package that aligns with your goals.
Book a free introductory call with our experts at your convenience.
Claus C. Lohmar – Lead Consultant & Founder
Claus C. Lohmar – Lead Consultant & Founder
Claus Lohmar is a Senior Technical Solutions Consultant with over 15 years of expertise in pre-sales engineering, cybersecurity, API security, and cloud-native solutions. With a strong background in technical sales, solution architecture, and RFP/RFI management, Claus has successfully helped fintech, SaaS, and cybersecurity companies position their products, accelerate sales cycles, and secure high-value deals.
As the Founder & Lead Consultant at Lohmar & Co Ltd., Claus brings a hands-on, results-driven approach to technical sales consulting. His deep knowledge of Zero Trust Architecture, DevSecOps, and API security enables him to bridge the gap between complex technical solutions and business stakeholders—helping companies craft compelling technical narratives that drive revenue growth.
With extensive experience working with C-level executives, enterprise clients, and high-growth startups, Claus provides strategic pre-sales support, helping businesses win more deals, optimize their sales processes, and navigate complex negotiations.
📍 Based in the UK | 🌍 Serving clients globally
Anthony Velte – Senior Technology Consultant & Cybersecurity Architect
Anthony Velte – Senior Technology Consultant & Cybersecurity Architect
Anthony Velte is a trusted technology advisor with 20+ years of expertise in cybersecurity, AI-driven automation, and cloud solutions. Specializing in API security, AI-powered threat detection, and enterprise cloud strategy, he has helped organizations across fintech, SaaS, and cybersecurity enhance security, optimize operations, and accelerate innovation.
As a strategic problem-solver, Anthony bridges the gap between technical execution and business objectives, delivering scalable, secure, and future-proof solutions. With hands-on experience in pre-sales engineering, solution architecture, and enterprise security, he enables organizations to mitigate risks, improve efficiency, and align technology investments with growth goals.
📍 Midwest, USA | 🌍 Serving clients globally
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